Final answer:
The author asserts that globalization endangers cultural identity, which is supported by the argument that local cultures can be overshadowed by global brands, leading to a loss of diversity and an increase in consumer uniformity.
Step-by-step explanation:
The claim the author makes in "Globalization and Cultural Identity" is that globalization jeopardizes cultural identity. The reason the author gives to support this claim involves the trade-off between economic benefits and cultural loss, particularly highlighting the situation where local ethnic restaurants are supplanted by global fast-food chains. This scenario illustrates that while globalization promotes economic growth through international brand expansion, it can simultaneously erode individual cultural identities by replacing unique local traditions with a homogeneous global culture.
Therefore, the author's reason supports the claim by emphasizing the "price" paid for globalization in terms of cultural identity. Specifically, this support is reflected in how dominant global brands can overshadow local cultural practices and values, leading to a loss of cultural diversity and the promotion of a uniform consumer culture. The argument suggests that the spread of global brands prioritizes economic interests over the preservation of cultural uniqueness.