Final answer:
The agenda setting theory implies that media outlets have the ability to influence public perception and discussion of issues by selecting news topics and issues to highlight, thus shaping the public agenda and influencing politics.
Step-by-step explanation:
The agenda setting theory in media and politics suggests that media outlets play a key role in shaping public awareness and concern about particular events, issues, and topics. By selecting what news and issues to highlight, the media sets the public agenda. This decision-making process influences what the public thinks about and discusses, thereby influencing political discourse and policy priorities. It is not just about the reporting of events; it also includes the omission of stories, thereby setting the boundaries of what is considered important for public debate. For instance, by putting a spotlight on issues like crime, even if statistics show a decrease in crime rates, the media can create a perception that crime is a growing problem, affecting public opinion and consequently political action.
The concept of agenda setting extends beyond individual stories to include symbolic elements, such as the portrayal of minorities in crime reports, which can shape societal attitudes and assumptions. The media's role as a gatekeeper also means it can drive attention to issues that might not have been discussed otherwise, influencing both local and national government actions and priorities. Political figures, in turn, are responsive to the issues highlighted by the media, recognizing them as key concerns of their electorate. Therefore, there is a reciprocal relationship between media and politicians, each needing the other to set and maintain the national agenda.