Answer:
Process innovation
Step-by-step explanation:
Process innovation is not a key strategic driver of a differentiation advantage.
Process innovation, refers to improving the efficiency and effectiveness of a company's operations. While process innovation can lead to cost savings and other benefits, it is not necessarily a key driver of differentiation advantage.
Differentiation advantage is a strategy that a company can adopt to distinguish its products or services from those of its competitors in the market. It involves creating a unique value proposition that appeals to customers and allows the company to charge a premium price for its offerings.
The three key strategic drivers of a differentiation advantage are
- service,
- branding,
- and design.