Answer: The statement is generally true.
Differentiation is a strategy that businesses use to make their products or services stand out from similar offerings in the market. By highlighting unique features, benefits, or attributes, businesses can create perceived value for their offerings and justify price premiums that are greater than the costs incurred by differentiating.
However, it is important to note that the success of differentiation depends on several factors, such as the target market, the level of competition, the quality of the offering, and the effectiveness of marketing and branding efforts. Differentiation is not always a foolproof strategy and may not always result in sustained competitive advantage or increased profitability.
Step-by-step explanation: