Question

a luxury car company that markets its products to consumers who have a strong need to project an image of power and success uses which method of market segmentation?

Answer 1

The luxury car company is using psychographic segmentation to target consumers who have a strong need to project an image of power and success.

Step-by-step explanation:

The luxury car company that markets its products to consumers who have a strong need to project an image of power and success is using psychographic segmentation. Psychographic segmentation is a method of market segmentation based on the psychological traits, lifestyle, and values of consumers.

By targeting consumers who have a strong need to project an image of power and success, the luxury car company is appealing to their desire for status and social standing. This type of segmentation allows the company to understand the motivations and attitudes of their target market and tailor their marketing efforts accordingly, using images, messaging, and branding that align with the desired image of power and success.

For example, the luxury car company may use imagery of successful individuals driving their luxury cars in exclusive locations or associating their brand with celebrities or influencers who embody power and success.

Answer 2

The luxury car company uses psychographic market segmentation to target consumers who value power and success.

Step-by-step explanation:

The luxury car company that markets its products to consumers who have a strong need to project an image of power and success uses the method of psychographic market segmentation. Psychographic segmentation is based on the attitudes, values, lifestyles, and personality traits of the target consumers. In this case, the luxury car company is targeting consumers who value power and success and want to project that image through their choice of car.

Learn more about Market segmentation here: