Question

A company that sells chicken products that are more expensive than other brands advertises that its chickens are raised in local markets on free-range farms and are free of injected chemicals or harmful chicken feed.

Which option identifies why the specific advertising campaign is utilized in the following scenario?

a. to establish a market for the product among a specific set of consumers that will remain loyal to the company and its products
b. to sell products that are new and must be marketed to a specific audience or market
c. to build a sense of reliability that the company will provide quality products at a relatively stable price
d. to create a sense of shared personal values between the company and consumers, making them willing to pay more for the product

Answer 1

Option d. to create a sense of shared personal values between the company and consumers, making them willing to pay more for the product

Step-by-step explanation:

The specific advertising campaign utilized in the given scenario is to create a sense of shared personal values between the company and consumers, making them willing to pay more for the product. This is option (d).

The company is using the advertising campaign to communicate its unique selling proposition, which is that its chicken products are raised on free-range farms without injected chemicals or harmful chicken feed. By doing so, the company is creating a sense of shared personal values with consumers who value locally sourced, organic, and chemical-free food products. This advertising campaign is targeted at consumers who are willing to pay more for food products that align with their personal values and beliefs.

By creating this sense of shared values, the company is able to differentiate itself from its competitors and establish a unique market position. This can lead to increased brand loyalty and repeat business from customers who share the same values. The advertising campaign is not aimed at selling new products or building reliability, but rather creating an emotional connection with the target audience that results in higher product prices and profits.