Answer:
"pull marketing."
Step-by-step explanation:
The kind of strategy being used when a company gives away free cookbooks at home shows and the recipes call for specific items that the company sells is "pull marketing."
Pull marketing is a marketing strategy that aims to attract customers to a product or service by creating demand and generating interest. This is done by providing information and resources to potential customers that will draw them in and encourage them to seek out the product or service. In this case, the free cookbooks serve as a resource that provides recipes and cooking ideas to potential customers. The recipes call for specific items that the company sells, which creates demand for those products.
Overall, the goal of pull marketing is to create an environment in which customers are actively seeking out a product or service, rather than the company pushing its products onto customers through aggressive advertising or other means.