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Question 7 of 10

The message behind the Adbusters' ad with the Gap logo on the silhouette of
a head most likely implies that:
A. the person in the ad needs to wear a Gap hat.
B. viewers should think about Gap clothes.
C. Gap customers are not very intelligent.
D. wearing Gap clothes will make you smarter.

User John Kim
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1 Answer

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Final answer:

The Adbusters' ad with the Gap logo suggests that viewers should have Gap clothes on their mind, encouraging a connection between consumer identity and the brand.

Step-by-step explanation:

The Adbusters' ad with the Gap logo on the silhouette of a head most likely implies that viewers should think about Gap clothes. This is a typical method used in advertising to evoke associative learning, where a symbol or logo is used to create a certain perception or reaction in the consumer's mind. Considering that the Gap logo is placed on the head, it suggests that Gap is on the mind of the person, or that Gap occupies a significant part of consumer culture and thought. This can also be tied to Naomi Klein's discussion on corporate branding and the power of logos in shaping consumer identity and societal trends.

In the context of the provided options, option B is the most likely correct answer. The ad seems to encourage viewers to associate the Gap brand with their own identity by suggesting that thinking about or wearing Gap clothes is a prevalent or desirable state.

User Ryan Fitzpatrick
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