Question

Dear Easy Grow,

Your product is really a miracle. My poor house plants
were dying left and right. No amount of love and care
seemed to make a difference—until I discovered Easy Grow.
Whatever you put in this stuff seemed to be just what
the doctor ordered! Within a week of using your product
as directed on the bottle, my jade plant had lost all its
wrinkles and the leaves looked shiny and healthy.
Even better, my two sickly coleus plants regained all
their color and were standing straight and tall.
I'm so grateful for Easy Grow. All my plants are
thriving now, thanks to you!

Signed,
Myrna Carlson
Omaha, NE
10
This advertisement uses a testimonial, which is a personal story or comment from someone who has used the product. What is one way the testimonial might help sell this product?
A.
by backing up the advertiser's claim with scientific proof
B.
by persuading readers that the product will save their house plants
C.
by offering an explanation of all the nutrients in the plant food
D.
by showing how to use the product on house plants

Answer 1

B. by persuading readers that the product will save their house plants.

The testimonial in this advertisement shares a personal story of how Easy Grow helped revive Myrna Carlson's dying house plants. This can help persuade readers who may be experiencing similar issues with their own plants that this product can help them as well.