Final answer:
The question is about a marketing consultant's recommended growth strategies for a business owner. 'Competitive advantage' is identified as the incorrect option as it is a goal, not a strategy. Specialization in core competencies often leads to business success.
Step-by-step explanation:
The question pertains to growth strategies in the context of business planning. Specifically, it asks about strategies that a marketing consultant might recommend for a business owner to consider. These strategies typically include market penetration, market development, product development, and diversification. However, 'Competitive advantage' is not a growth strategy itself, but rather an outcome or objective that a business may seek to achieve through the implementation of various strategies. Businesses often find that specializing in a few products or services, known as core competency, leads to greater success than a diverse range of offerings. Universal generalizations about business growth, such as the reinvestment of profits, business mergers, and the role of multinationals, help underline the different ways a business can expand its operations.