Answer:
The correct answer is C) market penetration.
Step-by-step explanation:
Market penetration is a strategy for company growth that involves increasing sales to current market segments without changing the product. This can be achieved through tactics such as advertising, promotional campaigns, and improving distribution channels. The goal of market penetration is to increase the market share of an existing product, and to achieve higher sales volumes and profitability by leveraging the company's existing strengths and resources. This strategy is often used when a company has a strong product or service that has yet to reach its full potential within its current market segments.