Question

Can you please answer this question

Find a retail nursery or garden centre which you can use for a small research project. Investigate the following with respect to that nursery:
Consider three (3) different advertisements run by that nursery and attempt to determine the relative cost benefit.
Determine how pricing levels are established.
Determine how plant sales are planned for (i.e. how do they decide what to stock, what to
promote, and what profit to aim for with respect to plant sales?).
Monitor and review sales results over a period of time (perhaps a week or several weeks).
Observe sales staff at work, and evaluate their sales skills.

Answer 1

I can provide you with general guidelines on how you could approach this project.

• Find a retail nursery or garden centre: You can search online for local nurseries or garden centres in your area. Visit their websites or social media pages to learn more about their products and services.
• Choose three different advertisements: Look for advertisements on the nursery's website, social media pages, or local newspapers. Choose three different advertisements that promote different products or services.
• Determine the relative cost benefit: Compare the prices of the products or services advertised with their benefits. For example, if the advertisement promotes a plant with a special feature such as drought resistance or disease resistance, consider whether the price is reasonable compared to the benefit of the feature.
• Determine how pricing levels are established: Ask the nursery staff how they determine their pricing levels. They may consider factors such as the cost of production, the availability of the product, and the demand for the product.
• Determine how plant sales are planned for: Ask the nursery staff how they decide what to stock, what to promote, and what profit to aim for with respect to plant sales. They may consider factors such as the local climate, the season, and customer demand.
• Monitor and review sales results: Visit the nursery regularly over a period of time (e.g. a week or several weeks) and observe the sales results. Look for trends in sales and note any changes in pricing or promotions.
• Observe sales staff at work: Observe the sales staff interacting with customers and evaluate their sales skills. Consider factors such as their knowledge of the products, their ability to make recommendations, and their customer service skills.

Once you have gathered all the information, you can analyze the data to draw conclusions about the nursery's pricing strategy, sales planning, and sales performance. This can help you understand how the nursery operates and how it can improve its business practices.