Question

In order to test a new customer loyalty program, a supermarket sends an email to its current customers in one of its regions of operation, inviting them to opt into the new program. After several months, management observes that participants in the new program are much more frequent shoppers than the average customer.

Answer 1

A new loyalty program for customers at a supermarket has made them come back more often.

The supermarket thinks the program is working well, but they need to compare it to a group who didn't join to be sure.

They should keep watching how the program is doing and improve it if needed, and maybe use it in other places if it keeps working.

chatgpt