Question

Twenty-Nine Production Group wants to launch a new album by one of its artists. The album will be geared toward young adults. The production team is looking for ways to effectively market the album through its life cycle, and it wants your advice.

How would you brand, package, and label the product during the intro, growth, maturity, and decline stages of its life cycle?

Teacher Note:
In your response, ensure to include how you will brand, package and label the new album through each of its life cycle. Don't forget to review the lesson to help you out.

Introduction: The main goal here is to draw attention to the new product and create awareness of it.
Growth: In this stage the demand is growing and focuses on building a solid share, brand recognition, and brand loyalty.
Maturity: In this stage, the producer works to retain its market share and faces a lot of competition at this point. Sales begin to decline and they must decide if it is going to continue as is or make improvements.
Decline: In this stage, product sales drop significantly and demand goes down. Eventually, the product is discontinued.

Feel free to use the following sentence starters if you need help.

During the introduction stage, I would …
During the growth stage, I would …
During the maturity stage, I would …
During the decline stage, I would …

Answer 1

• During the introduction stage, I would focus on creating buzz and building awareness about the new album. I would brand it as a must-have for young adults, with a catchy and trendy name that appeals to the target market. The packaging should be eye-catching and include images that represent the style and genre of the music. I would use social media platforms and influencers to promote the album and encourage fans to share and talk about it.
• During the growth stage, I would focus on building brand recognition and loyalty. I would continue to use social media and influencers to create a community around the album and engage with fans. I would consider offering exclusive content or merchandise for fans who purchase the album. The packaging should also include branding elements that are recognizable and consistent with the album's theme and message.
• During the maturity stage, I would work to retain the album's market share and fend off competition. I would focus on expanding the reach of the album by collaborating with other artists or partnering with brands that appeal to young adults. The packaging should be updated with new designs and features to keep it fresh and appealing to fans. I would also consider releasing special editions or remastered versions of the album to keep fans interested.
• During the decline stage, I would focus on liquidating inventory and minimizing losses. I would offer discounts or bundle deals to incentivize fans to purchase the album before it is discontinued. The packaging should be streamlined and simple, with clear labeling that indicates that it is a discounted item. I would also use social media to communicate with fans and thank them for their support, while also encouraging them to check out other products or artists that the production group offers.