Step-by-step explanation:
The benefit of using a Likert scale in a customer survey is option B, as it allows customers to respond on a spectrum to demonstrate their feelings. Likert scales are a commonly used method of measuring attitudes or opinions in customer surveys. They present a series of statements or questions with a range of responses that are anchored on either end with opposite attitudes or opinions. Respondents can then choose the response that best represents their feelings, which can provide more nuanced data than simply using a "yes" or "no" option. This can provide more detailed insights into the customer's experience and help the business to better understand customer needs and preferences. Additionally, Likert scales can be more efficient than other survey methods as they are easy to administer and analyze.
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