Question

Explain how and why a manufacturer of ice cream products should be ‘market orientated ’.

Answer 1

Kulfi is a popular South Asian, ice cream made with boiled milk typically from water buffalo. It comes in many flavors, including pistachio, malai, mango, cardamom (elaichi), and saffron (kesar). Kulfi differs from western ice cream in that it is richer in taste and creamier in texture. As well, where western ice creams are whipped with air or overrun, kulfi contains no air; it is solid dense frozen milk.

Answer 2

A market-oriented ice cream manufacturer focuses on meeting customer needs and preferences. This involves conducting market research to determine what flavors, packaging, pricing, and features are appealing to their target audience. Regularly seeking feedback from customers helps them make necessary changes. Being market-oriented helps manufacturers stay competitive, build brand loyalty, and ensure customer satisfaction.