Answer:
Market segmentation for Compact Swivel Cheese and Tapas Board can be based on various factors, such as:
- Demographic segmentation: This involves segmenting the market based on demographic variables such as age, gender, income, education, occupation, and marital status. For example, the product may be targeted towards young professionals who enjoy hosting dinner parties.
- Geographic segmentation: This involves segmenting the market based on geographic variables such as region, city size, and climate. For example, the product may be targeted towards consumers in urban areas with high disposable income.
- Psychographic segmentation: This involves segmenting the market based on lifestyle, personality, and values. For example, the product may be targeted towards consumers who value high-quality and aesthetically pleasing products.
- Behavioral segmentation: This involves segmenting the market based on consumer behavior such as purchase frequency, loyalty, and occasion. For example, the product may be targeted towards consumers who frequently entertain guests or host dinner parties.
Based on these factors, some possible market segments for Compact Swivel Cheese and Tapas Board could include:
- Young urban professionals who enjoy hosting dinner parties and value aesthetically pleasing products.
- Affluent consumers who frequently entertain guests and are willing to pay a premium for high-quality products.
- Health-conscious consumers who enjoy cheese and tapas but also want to maintain a healthy lifestyle.
- Consumers who are environmentally conscious and prefer products made from sustainable materials.
- Consumers who are interested in artisanal and handmade products.