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What role did trade and commerce play in the diffusion of cultural ideas and practices during the Middle Ages, and how did they impact different regions and societies?

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Long-distance trade played a major role in the cultural, religious, and artistic exchanges that took place between the major centers of civilization in Europe and Asia during antiquity. Some of these trade routes had been in use for centuries, but by the beginning of the first century A.D., merchants, diplomats, and travelers could (in theory) cross the ancient world from Britain and Spain in the west to China and Japan in the east.
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