Conformity is more likely in individuals from collectivist cultures. In collectivist cultures, social harmony and group cohesion are highly valued, and individuals are expected to prioritize the needs and goals of the group over their own individual needs and desires. This emphasis on group harmony can lead to a greater tendency towards conformity, as individuals strive to fit in with the group and avoid standing out or causing conflict.
In contrast, in individualistic cultures, there is a greater emphasis on individual autonomy and self-expression, and conformity is generally less valued. Individuals in individualistic cultures are more likely to prioritize their own personal goals and values over those of the group and may be more willing to express their individuality and deviate from group norms.