Answer:
Explanation: A common solution among universities attempting to increase their student enrollment figures is analyzing, adjusting, and implementing their marketing and recruitment plans. However, efforts to achieve such goals should consider converting existing applicants that already have been admitted, but failed to enroll. According to the College Board, during the 2012–2013 academic year, colleges in the United States had a national average of below 50 percent when it came to fully enrolling admitted applicants for both selective and non-selective schools.[1] The study defined a non-selective college as a school that accepts 75 percent or more of its applicants and a selective college is one that admits 50 percent or less of its applicants. The national average for a non-selective school to ever enroll its admitted students is 41 percent; whereas for selective schools it is substantially lower at only 18 percent.[2] Such statistics can also be viewed by universities challenged with increasing enrollment as legitimate opportunities for improvement.