Answer:
The six steps of the purchasing process are:
Recognition of Need: This is the first step in the purchasing process where the buyer identifies a need for a particular product or service. This can be due to various reasons such as the product being outdated or the buyer has a new requirement.
Information Search: Once the need is identified, the buyer will begin researching to gather information about the available options. This can include searching online, talking to friends and family, or contacting vendors for product details.
Evaluation of Alternatives: After gathering information about the available options, the buyer will evaluate and compare the alternatives based on factors such as price, quality, and features.
Purchase Decision: Once the evaluation is complete, the buyer will make a purchase decision based on the evaluation results. The purchase decision can be influenced by factors such as product availability, price, and the reputation of the vendor.
Purchase: After making the purchase decision, the buyer will proceed to purchase the product or service from the chosen vendor.
Post-purchase Evaluation: After the purchase is made, the buyer will evaluate the product or service to determine if it met their expectations. This can influence future purchasing decisions and the buyer's perception of the vendor's brand.
Step-by-step explanation: