194k views
0 votes
What is the service recovery paradox? Under what conditions is this paradox most likely to hold? Why is it best to deliver the service as planned, even if the paradox does hold in a specific context?

User Redcyb
by
7.1k points

1 Answer

4 votes

Answer:The service recovery paradox (SRP) is a situation in which a customer thinks more highly of a company after the company has corrected a problem with their service, compared to how they would regard the company if non-faulty service had been provided.

The service recovery paradox (SRP) occurs when a customer's level of satisfaction after a service failure followed by successful service recovery is higher than if the initial service had been error-free to begin with (Figure 1), given a legitimate service failure in which the organization is at fault.

Step-by-step explanation:

The main reason behind this thinking is that successful recovery of a faulty service increases the assurance and confidence from the customer.

User Akihiro
by
8.2k points