The two compliance-gaining strategies in the shoe advertisement scenario are Scarcity and Authority, with the limited sale period creating urgency and the celebrity endorsement lending credibility. So, the correct options are A and D.
In the scenario described with Carmen and Mimi encountering an advertisement for shoes endorsed by Shonda Rhimes, the two compliance-gaining strategies at play are Scarcity and Authority.
Scarcity is implied by the statement that the shoes will only be on sale for a limited time, creating a sense of urgency for potential buyers to act quickly.
The endorsement by Shonda Rhimes brings in the authority element, suggesting that the shoes are endorsed by someone with credibility and status, thereby influencing people's attitude, ideas, and behaviors towards the product.
The probable question may be:
"Carmen and her sister, Mimi, are out shopping when they see an advertisement in a store window featuring shoes endorsed by famed television producer and celebrity, Shonda Rhimes. The ad reads that the shoes are for “women on the move, making moves” and that they will only be on sale for a limited time.
Which of the following two compliance-gaining strategies are at play in this scenario?
A. Scarcity
B. Reciprocity
C. Commitment and Consistency
D. Authority"