Question

Marketing Information Systems: Discuss what students in the age range of 13-19 would be looking for in a new “Drink” to replace what they drink now (juice, pop, Gatorade, energy drinks). Ask your teammates and classmates what they would like in a drink. Record your findings below.

Answer 1

1. Low sugar content

2. Natural ingredients

3. Refreshing taste

4. Low calorie content

5. Variety of flavors

6. Affordable price

7. Healthy benefits

8. Fun packaging

9. Unique flavor combinations

10. Low or no artificial sweeteners