An example of continuity over time would be a company that has been in business for many years and has consistently provided the same product or service. Over time, the company may have evolved and made improvements, but the core product or service has remained consistent. Customers who have used the company's product or service for many years would expect a certain level of quality and consistency, and the company would strive to meet those expectations. This continuity over time helps to establish trust and reliability with customers, which can be an important factor in the success of a business.