Answer:
Setting unspecific targets like maximize profits, reduce costs, become more efficient, or increase revenues should definitely be avoided.
Unspecific targets are too broad and do not provide clear guidance on what specific actions should be taken to achieve them. This can lead to confusion, lack of direction, and difficulty in measuring progress towards achieving the objectives.
It is important to set specific, measurable, achievable, relevant, and time-bound (SMART) objectives that are aligned with the organization's mission, vision, and strategy. This helps ensure that everyone in the organization is working towards the same goals, and progress can be easily monitored and evaluated.