Answer:
Advertisers use the principles of persuasion to influence the attitudes and behaviors of consumers towards a particular product or service. These principles include credibility, attractiveness, likeability, similarity, and repetition, among others. Advertisers use a variety of tactics to appeal to consumers, such as emotional appeals, celebrity endorsements, and social proof.
One television commercial that exemplifies these principles of persuasion is the Nike "Dream Crazy" commercial featuring former NFL quarterback Colin Kaepernick. In the commercial, Kaepernick speaks about how he faced adversity and overcame obstacles to achieve his dreams, while images of athletes pursuing their dreams play in the background.
The commercial uses the principle of credibility by featuring Kaepernick, a well-known athlete who has faced controversy and criticism, but remains respected and admired by many. It also uses the principle of attractiveness by showcasing a diverse group of athletes, including Serena Williams and LeBron James, who are all pursuing their dreams.
Additionally, the commercial uses emotional appeals to create a sense of inspiration and motivation for viewers. The images of athletes pushing themselves to the limit and the message of "Believe in something, even if it means sacrificing everything" are meant to evoke strong emotions in viewers and encourage them to pursue their own dreams.
Overall, the Nike "Dream Crazy" commercial effectively uses the principles of persuasion to create a powerful message that resonates with viewers and encourages them to take action towards achieving their own goals.