Since the parabola has zeros at (-4,0) and (12,0), it can be written in factored form as:
f(x) = a(x + 4)(x - 12)
To find the value of a, we need to use the fact that the parabola has a maximum height of 20. The vertex of the parabola is halfway between the zeros, so it is located at:
x = (-4 + 12)/2 = 4
To find the maximum height, we can evaluate the function at x = 4:
f(4) = a(4 + 4)(4 - 12) = -80a
We know that the maximum height is 20, so we can set -80a = 20 and solve for a:
-80a = 20
a = -20/80
a = -1/4
Therefore, the value of a for this parabola is -1/4. The equation of the parabola is:
f(x) = (-1/4)(x + 4)(x - 12)