Question

Cultural perspective when entering a new market can be considered by assessing four indicators of the target market culture. Which one of the following is not one of the four indicators? A) Values B) Perceptions C) Language D) Desires Behaviors

Answer 1

Desires Behaviors is not one of the four primary cultural indicators (values, beliefs, norms, language) considered when entering a new market.

Step-by-step explanation:

When entering a new market, it is crucial to consider the cultural perspective of the target market. There are several cultural indicators that are assessed, four of which are especially relevant. The four main components of culture are generally considered to be values, beliefs, norms, and language. Businesses look at these to understand how to interact with and market to a new audience effectively. Among the options provided (Values, Perceptions, Language, Desires Behaviors), 'Desires Behaviors' is not one of the four commonly acknowledged indicators of culture when assessing a new market.