Answer:
1. Explain your pricing structure
2. Focus on the value of your product or service
3. Compare your prices to the competition
4. Offer a discount or free trial
5. Give away free gifts or prizes.
These all sound like great ways to reduce resistance. However, it is always important to be honest and transparent in all marketing and sales messages. If you cannot offer a free trial or discount, then don't.
Step-by-step explanation: