Question

What is Push marketing communication

Answer 1

Push marketing focuses on taking the product to the customer, and putting the product in front of the customer at the point of purchase. This type of marketing strategy hopes to minimize the amount of time between a customer discovering a product and buying that product. To accomplish this, companies use aggressive and wide-reaching ads to make the biggest and most immediate impact they can on customers.

Answer 2

The goal of push marketing is to bring what you offer to customers through your marketing. For instance, you can push your products via marketing content on social media. Also known as direct marketing, push marketing is a form of general advertising.

Step-by-step explanation:

Direct selling to customers – e.g., a car salesman who meets customers in the company's auto showrooms. Point of Sale displays (POS) Trade show promotion. Packaging designs to encourage a purchase.