Answer:
Step-by-step explanation:
I cant tell without the video but here is a brief explanation on each one.
Ethos: This refers to the credibility or trustworthiness of the speaker or the source of the message. You can analyze how the advertisement establishes credibility through the following:
Use of expert opinions, endorsements, or testimonials from reputable individuals or organizations
Use of data or statistics from reliable sources
Use of language or tone that conveys professionalism, authority, or expertise
Use of visuals or symbols that evoke a sense of trust or reliability
Logos: This refers to the use of logical reasoning or evidence to support the argument or message. You can analyze how the advertisement displays logical reasoning through the following:
Use of facts, data, or statistics to support the claims or benefits of the product or service
Use of comparisons or analogies to show the superiority or uniqueness of the product or service
Use of cause-and-effect relationships to explain how the product or service solves a problem or meets a need
Use of a clear and logical structure in the presentation of the message
Pathos: This refers to the use of emotions or values to appeal to the audience's desires, fears, or aspirations. You can analyze how the advertisement evokes a specific mood or feeling through the following:
Use of visuals or music that create a certain atmosphere or emotional tone
Use of language or tone that appeals to the audience's values or beliefs
Use of storytelling or narratives that evoke empathy or identification with the characters or situations
Use of humor or irony to create a positive or memorable impression on the audience.
By analyzing how a commercial advertisement uses ethos, logos, and pathos, you can better understand how it persuades its audience and achieve its marketing goals. Remember to use PVLEGS when presenting your analysis and limit your text to six lines per slide for a clear and concise delivery.