Answer:
Benchmark Poll:
A benchmark poll is a type of public opinion survey conducted at the beginning of an election campaign to provide a baseline measure of public opinion. This poll is usually conducted by a political candidate, party or an interest group to gauge voter opinions on key issues, identify the strengths and weaknesses of a candidate or a campaign, and to develop a strategy for the campaign.
Candidates can use benchmark polls to identify the issues that are most important to the voters and to gauge the public's reaction to their messages. This information can help candidates to tailor their message to appeal to the voters and to focus on the issues that resonate with them. Additionally, benchmark polls can help candidates to identify potential weaknesses in their campaigns and adjust their strategies accordingly.
Tracking Poll:
A tracking poll is a type of public opinion survey conducted repeatedly over time to track changes in public opinion on a particular issue or candidate. These polls are conducted by a political candidate, party, or an interest group to gauge the effectiveness of their campaign strategy, and to monitor how voter opinions are changing over time.
Candidates can use tracking polls to monitor the effectiveness of their campaign messaging and adjust their strategies accordingly. By tracking changes in public opinion, candidates can identify trends, strengths, and weaknesses in their campaigns, and make necessary adjustments to improve their standing with voters.
Entrance & Exit Poll:
An entrance poll is conducted as voters enter the polling place on election day, while an exit poll is conducted as voters leave the polling place after casting their ballot. These polls are conducted by media organizations or polling firms to gauge voter opinions and preferences on key issues and candidates.
Candidates can use entrance and exit polls to understand voter preferences and to identify key issues that are important to voters. The information from these polls can help candidates to tailor their messaging and campaign strategies to appeal to the voters and to focus on the issues that are most important to them. Additionally, exit polls can provide insight into the reasons why voters made their choices, which can help candidates to understand the strengths and weaknesses of their campaigns.