Final answer:
The Viv Vitamins ad is an example of desire-based advertising, focusing on the positive outcomes of using the product. It contrasts with fear-based advertising, which plays on consumers' anxieties. Understanding the effectiveness of advertising techniques can shed light on consumer choices between junk food and healthier options like fruits and vegetables.
Step-by-step explanation:
The advertisement for Viv Vitamins suggesting to 'increase your energy levels and lose weight' is an example of desire-based advertising. This type of advertising appeals to consumers' wants and aspirations rather than their fears. It focuses on the potential positive outcomes, such as higher energy levels and weight loss, that come from using the product. Desire-based advertising often highlights benefits and improvements to one's lifestyle, aiming to create a sense of aspiration and motivation to purchase and use the product.
Understanding your food and energy needs and the relevance of the six nutrient groups is crucial for maintaining a healthy diet. Emotional appeals in ads, like those that make candy bars seem appealing or junk food attractive, frequently use desire as a tactic to induce consumers into buying their products. Such techniques contrast with more informative and health-oriented campaigns that might emphasize the nutritional benefits of eating fruits and vegetables.
However, a variety of factors, including taste preferences, marketing techniques, and cultural influences, may explain why you see lots of ads for fast food and junk food but very few ads for vegetables and fruits. Persuasive advertising techniques can lead to certain junk foods being chosen over healthier options.