Question

what is the central idea of the passage? How the "daisy" ad changed everything about political advertising commonlit. ​

Answer 1

The passage's central idea focuses on how the "Daisy" ad changed political advertising by using emotional messaging, suggesting high stakes, and marking the significance of television in campaigns. This ad by Lyndon Johnson in the 1964 election set a precedent for future attack ads, influencing political strategy for decades to come.

Step-by-step explanation:

The central idea of the passage is how the "Daisy" ad revolutionized political advertising by introducing a new level of emotional impact and fear-based messaging. The ad demonstrated the importance and effectiveness of television in political campaigns, setting a precedent for future political attack ads. The Daisy Girl ad was used by Lyndon Johnson's campaign during the 1964 election to convey the stakes of the election, suggesting that Johnson's opponent might lead to a nuclear war, thereby encouraging voter turnout.

The ad's legacy is evident as political campaigns continued to evolve with subsequent presidents using similar tactics. Television in turn solidified its role as a central medium for political communication. Comparisons are drawn to modern campaigns, noting how these strategies have been adjusted and developed over the years, including during the 2020 election cycle.

Answer 2

The central idea of the passage is that the "daisy" ad revolutionized political advertising by introducing a new style of emotionally charged, visually striking ads that had a powerful impact on viewers.