Question

All of the following would suggest the use of personal selling-driven marketing communications strategies except when

a. trying to close the sale.
b. the message timing is important.
c. message flexibility is important.
d. repetitive contact is important.
e. reaction speed is important.

Answer 1

Personal selling-driven marketing communication strategies may not be suitable when a. message timing is important, c. message flexibility is important, or d. repetitive contact is not a priority.

Step-by-step explanation:

Personal selling-driven marketing communication strategies can be effective in a variety of situations. However, there are certain situations where personal selling may not be the most suitable approach:

1. Message timing is important: Personal selling may not be appropriate when there is a need for immediate, time-sensitive communication. For example, if there is a sudden sale or promotion that needs to be communicated quickly, other marketing communication strategies like advertising or email campaigns may be more efficient.
2. Message flexibility is important: Personal selling is often more effective when there is a need for customized, one-on-one communication. In situations where flexibility in the message is important, such as tailoring the message to individual customer needs, personal selling can be highly effective.
3. Repetitive contact is important: Personal selling involves face-to-face interaction with customers, which allows for a high level of engagement and repetitive contact. If repetitive contact is not a priority, such as in one-time transactional sales, personal selling may not be necessary.

In conclusion, while personal selling can be a powerful marketing communication strategy, it may not be the best choice when message timing is important, message flexibility is important, or repetitive contact is not a priority.