There are many markets today that may have many competitors and alternatives but products that could still be improved upon. Examples include online streaming services, e-commerce platforms, ride-sharing services, and food delivery services. These markets are highly competitive, but there is still room for innovation and improvement. For example, streaming services could offer more personalized content, e-commerce platforms could offer better customer service, ride-sharing services could offer more efficient routes, and food delivery services could offer faster delivery times.