Question

What are some of the potential advantages and disadvantages of using social media to determine the potential for success for Alice's store compared to more formal market research?

Answer 1

Some of social media's disadvantages when used for market research are:

Step-by-step explanation:

1. How representative is the data? ...
2. The unstructured, unprompted nature of social media conversations means the data might not include the information and insights organizations are looking for.
3. The quality and amount of data may not be consistent.