Display designers are important members of any sales team because their work helps to create an engaging and eye-catching environment that will attract customers and encourage them to make a purchase. Display designers create visual displays that showcase the product and make it stand out from the rest of the store. They use their design knowledge and creativity to create displays that will capture the attention of customers and encourage them to buy the product. Display designers also consider factors such as store layout, color schemes, and lighting when designing displays, ensuring that the display is visually appealing and effective in drawing in customers.