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Identifying your specific purpose isn't always so easy. Maybe you know what you want, but you are going to have to work through the audience to get there. This requires a deep understanding of your audience and working in step with them to get to your goal. Let's assume you are an entrepreneur seeking funding for a new venture. You submit your detailed business plan to the largest venture capitalist company in Denver and they invite you to present your idea! You'll have 3-5 minutes to pitch your idea. What do you want them to think, feel, or do at the end of your presentation?​

User Stuartc
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At the end of my presentation, I want the venture capitalist company in Denver to think that my idea is a good investment opportunity that can yield a strong return on their investment. I want them to feel excited and confident in my idea and capabilities. Finally, I want them to take action by investing in my venture.
User Roger Carvalho
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