Pine states that no experiences can be one hundred percent natural because experiences are social constructions. Human experiences are shaped by culture, language, and other factors. Even if one is in a natural environment, the experience itself is shaped by the individuals who are a part of it, which means that it is never one hundred percent natural.
There is a correlation between Shakespeare and the economy because Shakespeare was a very successful business man. He was able to make money from his plays and from the publication of his works. He also used his writing to comment on the economic issues of his day, such as the rise of mercantilism and the growing gap between the rich and the poor.
As customers move from purchasing a simple product to purchasing an experience, the cost for the customer increases because the product is no longer simply a commodity but is something that provides a unique experience. For example, the cost of a cup of coffee at Starbucks increases as customers move from purchasing a cup of coffee to purchasing the “Starbucks experience”, which includes the atmosphere, the customer service, and other elements that make the experience more enjoyable.