Step-by-step explanation:
Sure, I'll help you with that task. Let's pick the product category "smartphones".
1. Young Adults: The first target market for smartphones is young adults, particularly those between the ages of 18 and 34. This demographic is tech-savvy, constantly connected to the internet, and interested in using their phone for both work and leisure activities. Brands often market to this group by emphasizing the latest features, trendy designs, and cutting-edge technology.
2. Business Professionals: Another target market for smartphones is business professionals, including executives, entrepreneurs, and managers. These individuals need a phone that can keep up with their demanding schedules, stay connected with clients and colleagues, and help them stay organized. Brands cater to this market by offering phones with advanced productivity features, such as email, calendars, and task management tools.
2. Seniors: A third target market for smartphones is seniors, particularly those over the age of 65. This demographic is growing and increasingly interested in staying connected with family and friends, as well as accessing information and entertainment on-the-go. Brands cater to this market by offering phones with larger screens, clear displays, and simple user interfaces, which are easier to navigate and use.
In conclusion, these three target markets represent different age groups with varying needs and preferences, but they all have a common interest in staying connected and using their phone for both personal and professional purposes. Brands market to these groups by offering features and designs that cater to their specific needs, and by highlighting the benefits of using a smartphone in their daily lives.