Answer:
Step-by-step explanation:
As the CEO of a company , I see a number of opportunities and threats in the external environment. On the positive side, there is a growing trend towards healthier eating and an increasing interest in plant-based diets. This presents an opportunity for our whole-wheat pasta, which is a healthier alternative to traditional pasta made from white flour. Additionally, there is a growing demand for organic and non-GMO products, which our whole-wheat pasta can meet.
However, there are also some significant threats to whole-wheat pasta. One of the biggest challenges is competition from other healthy pasta alternatives, such as quinoa, lentil, and chickpea pasta. Another challenge is that whole-wheat pasta is often more expensive than traditional pasta, which can make it less accessible to some consumers. Finally, there is a perception among some consumers that whole-wheat pasta is less tasty than traditional pasta, which could limit demand for our product. To address these challenges, we will need to continue to innovate and promote the health benefits of our product, as well as work to improve the taste and texture to better compete with traditional pasta.