Question

1) Estimate the market share. Complete the chart for the juice & smoothie category, round

to two decimal points. Add relevant dollar signs and percentages.
Company
Booster Juice
Smoothie King
Happy Planet
Maui Wow
Industry Total
$ Sales
(000s)
$500
$295
$200
$5
$1,000
2020
$ Market Share
(%)
50%
29.5%
20%
0.5%
100.0%
$ Sales
(000s)
$615
$325
$240
$20
$1,200
2021
$ Market
Share (%)
51.25%
27.08%
20%
1.67%
100.0%
4
1. Outline 4 things that you observe from these numbers.
Change 2020 vs. 2021
Sales $ %
change
+23.0%
+10.17%
+20.0%
+300%
56.17%
SOM point
change
1.25 DD
-2.42pp
0 Do
1.17pp
2. Write one SMART objective that might be included in the 2021 marketing plan for
Booster Juice.

Answer 1

wish u luck a lot of luck

Answer 2

1. Four observations from the numbers:

a. Booster Juice has the highest market share in both 2020 and 2021, with a slightly lower share in 2021 compared to 2020.

b. Smoothie King has the second-highest market share in 2020, but its share has decreased in 2021.

c. Happy Planet has a constant market share of 20% in both years.

d. Maui Wow has the smallest market share in 2020 but has increased significantly in 2021, with a 300% increase in sales.

2. SMART objective for Booster Juice in the 2021 marketing plan:

Increase Booster Juice's market share by 1.5 percentage points (pp) to reach 52.75% of the juice and smoothie category in the next 12 months. This objective is SMART as it is specific, measurable, achievable, relevant, and time-bound.