Answer:-Millennials (born 1981-1996) and Gen Z (born 1997-2012) are poised to drive small town entrepreneurship for several reasons:
Digital Savviness: Both generations are highly tech-savvy and comfortable with digital tools and platforms, which can help level the playing field for small town entrepreneurs and give them a more prominent online presence.
Remote Work: The pandemic has shown that remote work is possible and has led many people to re-evaluate their priorities and consider relocating to smaller towns where they can have a better quality of life. This trend could lead to an influx of entrepreneurs in small towns who can run their businesses remotely.
Interest in Entrepreneurship: Millennials and Gen Z are more likely to be interested in entrepreneurship than previous generations. A recent study found that 60% of Gen Z respondents are interested in starting their own businesses, compared to 53% of millennials.
Community-Focused Values: Both generations place a high value on community and social impact, which could drive them to start businesses that serve their local communities and have a positive impact on the environment.
summary:-Millennials and Gen Z are poised to drive small town entrepreneurship due to their digital savvy, remote work, interest in entrepreneurship, and community-focused values. Remote work has led to an influx of entrepreneurs in small towns who can run their businesses remotely, while Gen Z is more likely to be interested in starting their own businesses. Both generations place a high value on community and social impact, which could drive them to start businesses that serve their local communities and have a positive impact on the environment.