The generational cohort born between 1946 and 1964 is commonly referred to as the "Baby Boomer" generation. The term "Baby Boomer" refers to the large increase in birth rates that occurred following World War II. This generation is characterized by its size, as well as its cultural and political influence. Baby Boomers are known for their role in shaping the cultural and political landscape of the United States, including the Civil Rights movement, the women's rights movement, and the counterculture of the 1960s. Today, Baby Boomers are typically thought of as being in their late 60s and early 70s, and they continue to play an important role in shaping American society.