Question

35 points easy

List three techniques advertisers use to persuade
consumers to buy their products.

Answer 1

Emotional appeals: Advertisers use emotions such as happiness, fear, or nostalgia to connect with consumers and convince them to buy their products. This could be achieved through the use of images, stories, and other elements that evoke strong emotional responses.

Social proof: Advertisers use social proof to show consumers that their products are popular and widely used by others. This could take the form of testimonials from satisfied customers, endorsements from celebrities, or statistics showing high sales or usage rates.

Scarcity and urgency: Advertisers create a sense of scarcity and urgency by highlighting limited-time offers, exclusive deals, or rare opportunities. This motivates consumers to act quickly and buy the product before it's too late.

Answer 2

Ethos: Appeals to the audience based on the ethics or character of the speaker.
Pathos: Appeals to the audience's emotions.
Logos: Appeals to the audience's sense of logic by arguing with hard facts.