Answer:
Indirect marketing refers to advertising that seeks to build brand awareness and create a positive image for a product or service, without directly asking the target audience to make a purchase. Examples include sponsorships, trade shows, public relations, and brand merchandise.
Direct marketing, on the other hand, involves direct communication with the target audience to generate a response or encourage a specific action, such as making a purchase, signing up for a newsletter, or visiting a website. Examples include telemarketing, direct mail, email marketing, and online advertising.
For example, an indirect marketing ad campaign for a car manufacturer might include sponsoring a sporting event, while a direct marketing campaign for the same manufacturer might include an email promoting a limited-time offer on a specific model.
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