All exponential functions can be viewed as a rate of change based off of 100%.
In a standard exponential function, your general form is
and it's the b-value that indicates if it's growth or decay.
If b > 1, then this means you'll end up with more than 100% of what you started with, so you'll have growth.
If b < 1 (but also b > 0 for all exponential functions), then it means you have less than 100%, so you'll have decay.
Now to find the percent growth or decay, you have to look at that b-value and figure out how far from 100% is it.
In this functions, b = 0.97 or 97%. So how much less than 100% is that? It's 3% less, so this is a decay situation, where it decays by 3% for each x-value increase by 1-unit.
If b > 1, then b - 1 = growth rate.
If b < 1, then 1 - b = decay rate.
It's all about how far from 100% you will be.