The most important thing for people to consider when deciding who to vote for is the candidate's values and the policies that they will implement if elected. The biggest challenge in making this decision is determining whether or not the candidate is sincere in their values and will actually do what they say they will do once in office. It is easy for a candidate to promise things during a campaign, but once elected, they may change their mind and do something completely different. The best way to know whether a candidate is sincere is to look at their record and see what they have done in the past.